Creative Brief

Who is the target audience? Why?

The target audience will be Gen Z and Millennials who are moving into their first apartments and homes, and looking for something to elevate their space with a chair that provides style while also providing comfort and an immersive game experience. 

Where will this ad appear (ie, OOH, online, print media)? Why?

This ad will appear in OOH, online, and print media. With the wide range of millennials and Gen Z, we will want to target online media as well as OOH in places where young professionals choose to live ie Boston, Chicago, New York, Charlotte, etc. We are also going to target print media, thinking of targeting parents who are helping their children move into their first places, or want to suggest to their children where to buy. 

What is the goal? (ie. increase awareness, sell products, improve image?)

The goal is to improve the image of La-Z Boy and to show the audience and consumers that La-Z Boy is evolving, it’s not only a brand that is for people who are established, but they’re for everyone, because luxury and comfort should be for all. The goal is also to share these products and have La-Z Boy incorporated into everyday life, not just some of life. 

Why do we need this ad?

We need this ad to again show that La-Z Boy is evolving, it’s becoming a brand that is used for everyone and every part of life. Whether you’re an avid gamer or just want to step into the game world, this is a piece of furniture that will elevate the experience.

This is not affiliated with La-Z Boy; it is a class project