Take Control of Your Skin

For over 150 years (and 150 ways), Vaseline® has been more than just a household name; we’ve been your go-to for healing, hydration, and healthy skin. And while we started with our iconic petroleum jelly, we haven’t stopped innovating.

Now, we’re proud to introduce our latest breakthrough: Vaseline® Pro VitaB3 Supple & Soft Serum-Burst Lotion, the next evolution in body care.

We created this formula for anyone whose skin needs more than just a basic lotion. You deserve advanced hydration that works with your skin and goes beyond surface level. That’s why this new lotion combines the trusted power of Vaseline® with cutting-edge skincare ingredients to help your skin feel soft, look radiant, and stay resilient.

The Vaseline® Pro VitaB3 Supple & Soft Serum-Burst Lotion is dermatologist-tested and designed for all-day hydration. Our new formula is enriched with Vitamin B3, which revitalizes skin, helping it look and feel brighter and more radiant. It also includes Hyaluronic Acid, a powerful ingredient known for retaining moisture and balancing skin hydration, ensuring a healthy glow. Additionally, the lotion features hydrating lipids and peptides that help fortify the skin’s natural barrier, making it stronger and more hydrated.

The best part? The texture! This is not your average lotion, it’s a serum-burst formula that releases hydration on contact. It melts into your skin without any greasy residue, just smooth, soft skin that glows. We’ve always believed healthy skin should be for everyone! No matter your age, your routine, or your skin type, Vaseline® has been trusted through generations, and now we’re bringing the same legacy of care into the future.

While Vaseline’s® legacy began with the original petroleum jelly, our commitment to delivering high-quality skincare products continues to set the standard. Vaseline® is not just about healing dry skin, it’s about creating advanced skincare that works for everyone.

That’s why 2x Olympian Jordan Chiles trusts us to keep her skin looking and feeling its best. “I’ve been a fan of Vaseline for years, and as a gymnast, my skin goes through a lot during rigorous training and competitions. I need a lotion that provides deep hydration without the greasiness, so it won’t interfere with my performance or cause any slipping. Vaseline® Pro VitaB3 Serum-Burst Lotion™ is truly my go to! It absorbs instantly, leaves my skin feeling smooth and radiant, with no oily residue. The serum formula not only keeps me hydrated and comfortable but also enhances my skin’s natural glow, which is essential whether I’m competing or stepping into the spotlight.”

At Vaseline®, we’re not just about healing; we’re about helping you feel confident in your skin, every single day.